One place for hosting & domains

      WooCommerce

      How to Build an Awesome WooCommerce Store with OceanWP


      Eye appeal is buy appeal. This is an old adage that rings just as true for online stores as it does for physical ones. In order to remain competitive, it’s crucial that your site displays your products in a gorgeous, well-structured fashion on every device. Equally important is ensuring that you can easily manage customer information and payments on the back end.

      Building a website with the OceanWP WooCommerce theme is a perfect way to achieve both of these goals in WordPress. Whatever the nature of your online business, OceanWP will take the guesswork and hassle out of showcasing your products for maximum effect. Better still, since OceanWP offers full integration with the WooCommerce plugin, you can configure, manage, and promote your e-commerce site with ease.

      In this article, we’ll introduce WooCommerce, and discuss why it’s the perfect option for your online store. Then we’ll walk you through how to create a WooCommerce-powered website using OceanWP, and show you a few extensions you can implement to make your store even better. Let’s dive in!

      An Introduction to WooCommerce

      WooCommerce makes setting up your online store a quick, easy, and efficient process.

      WooCommerce is a highly customizable plugin that enables you to turn your WordPress website into an online storefront. It helps you quickly and easily create a catalog of your products, comprised of product descriptions with accompanying images and information. After that, you can let visitors make purchases using several popular payment gateways, including Stripe and PayPal.

      Whether you wish to sell physical products, digital items, services, or some combination of the three, WooCommerce can accommodate your specific needs. It is extremely versatile, and makes the process of organizing products, managing payments, and gathering reports easy (even for e-commerce beginners). There’s a reason why this is the number one e-commerce plugin for WordPress.

      Some of the other key features of WooCommerce include:

      • The ability to display product variations (i.e. different clothing sizes and colors, various software packages, etc).
      • Automatic tax calculations based on country and state rates.
      • Options to display customer ratings and reviews.
      • Functionality that aids in affiliate product promotion.

      Although WooCommerce contains all the back-end functionality you will need to build and run your e-commerce store, you’ll still need a way to showcase your products for maximum effect. That’s where the OceanWP WooCommerce theme comes into play. By combining this versatile theme with WooCommerce, you can drastically improve your chances of making your online business a resounding success.

      Your Store Deserves WooCommerce Hosting

      Sell anything, anywhere, anytime on the world’s biggest e-commerce platform.

      How to Build an Awesome WooCommerce-Powered Store with OceanWP (In 6 Steps)

      OceanWP is a fast, responsive, and highly-customizable WordPress theme. What’s more, it contains numerous templates to help you design a unique e-commerce site. Let’s talk about how to get started!

      Step 1: Install OceanWP and Import Your Chosen Demo

      OceanWP free and premium demos.
      OceanWP offers a wide array of free and premium demos to choose from.

      The first thing you’ll need to do is install and activate the OceanWP theme. It includes a number of demos you can use as the basis for your store. You can pick out one of the e-commerce demos, and then customize it to suit your exact needs.

      To do this, you will first need to install and activate the Ocean Extra plugin. This tool will add all the free demos to your site. After Ocean Extra is installed, you’ll be prompted to set up OceanWP via a simple wizard. Then you can select whatever demo you like. If you’re interested in one of the premium demos, on the other hand, you can access it by purchasing the OceanWP Core Extensions Bundle.

      Step 2: Download and Install WooCommerce

      The WooCommerce setup wizard helps you lay the groundwork for your e-commerce site in minutes.

      Once your theme is activated, you’ll need to set up the WooCommerce plugin if you haven’t already done so.

      You will be directed to the WooCommerce setup wizard, which we recommend going through. It will help you set up all the basic details of your e-commerce business, including your store’s address, the currency you’ll use, and the kinds of products you’ll be selling. You also have the option to choose the units that will be used to measure your products, and to determine how shipping will work. Finally, you also have the choice to integrate WooCommerce with the Jetpack plugin, giving you access to a variety of useful features.

      Once you’ve completed the wizard, you should see a WooCommerce option in the main menu of your WordPress dashboard. You’re now ready to start adding products!

      Step 3: Add Your Products Using WooCommerce

      The OceanWP theme harmonizes perfectly with WooCommerce, letting you build informative and attractive product descriptions.

      By navigating to Products > Add New, you can now start adding wares to your e-commerce store. This intuitive process involves naming the item, writing up a product description, and uploading the corresponding image for the product. You also have the option to add an image gallery to each product. This can be particularly useful if you offer variations on a single item (i.e. a shirt with the same design that’s available in different colors).

      After you’ve input the basic elements above, you can use the WooCommerce Product Data window below the WordPress editor to add in the crucial e-commerce details. This includes the product’s price and tax status, as well as the shipping details (weight, dimensions, post class, etc).

      In addition, you have the option to link additional products to the product description (for upselling or cross-selling applications), and to specify customizable attributes (such as clothing sizes and colors).

      Once you have finished adding and customizing your product pages, you can further enhance them with some of the extra features offered by OceanWP.

      Step 4: Optimize Your Products with OceanWP

      OceanWP lets you optimize your product galleries to grab visitors’ attention.

      At this point, you have a basic but functioning store in place. Now, it’s time to tailor the look and feel of your WooCommerce site to meet your unique needs. When you select a new or existing product, you can scroll down to the OceanWP settings. Here, you can configure everything from the layout of your products to the color of the link text, to the logo you want featured on the page (which is handy if the product you are uploading is associated with a particularly well-known brand).

      OceanWP will also ensure that your product descriptions are optimized for mobile device browsing. Some demos (such as Store) have pre-configured product displays, which you can replace or customize to your liking. More importantly, you can add your product descriptions to your website’s homepage. This can be extremely handy if you want to showcase your latest stock or your most popular products.

      Remember to save your product descriptions as drafts, or publish them once you have finished filling in all the necessary sections. Then, you can assign your products to categories in order to keep them organized.

      Step 5: Build Item Categories

      Categories help customers rapidly find the products they are looking for.

      Using the WooCommerce plugin, you can configure the kinds of product categories you wish to add to your store. Simply navigate to Products > Categories, and you will have access to a number of options.

      For example, you can decide whether you want to have parent categories that contain various subcategories. For example, one parent category might be Menswear, with Jackets and Pants acting as subcategories. You also have the option to add thumbnail images to go along with each category.

      Every category you create will display as a page in OceanWP. If you have chosen an e-commerce demo, you will see that default categories have already been created. You are free to customize those categories as you wish. Visitors will then be able to refine their category searches by filtering results according to price, size, or other parameters you decide to include. This, in turn, will make it easier for them to make purchases.

      Step 6: Tweak Your Cart Display and Checkout Settings

      OceanWP’s multistage checkout streamlines the customer experience on multiple devices.

      OceanWP enables customers to automatically view what’s in their cart whenever a new product is added to it. Better still, the default Mini Cart feature makes it easy for mobile device shoppers to get a clear and concise overview of the products they’ve purchased.

      To make things even easier for your customers, OceanWP also helps you implement a streamlined multistage checkout system. This enables buyers to review their purchases, and select payment and shipping details with even greater ease, no matter what device they’re using.

      Although these WooCommerce-specific features are included by default, you are given the ability to further tweak their appearance using the Elementor page builder (which is bundled with OceanWP). With a little time and patience, you’ll have your e-commerce store looking great and performing perfectly in no time!

      4 OceanWP Extensions to Improve Your WooCommerce Store

      The steps outlined above cover all the building blocks necessary to create an awesome WooCommerce site. To help you further improve your store, however, OceanWP also offers several handy extensions. Once you have purchased an extension, you will receive a license key, which you can activate by navigating to Theme Panel > Licenses.

      Let’s take a look at how each of these extensions can help your e-commerce business go the extra mile.

      1. Woo Popup

      This simple yet effective extension displays a pop-up when one of your customers adds an item to a cart. This pop-up displays the price total (and the number of items in the cart), and gives the customer the choice of continuing to shop or moving on to the checkout screen.

      Using the Woo Popup extension, you can:

      • Enhance the user experience on all devices, by creating a more streamlined shopping experience.
      • Customize the color, size, and text of the pop-up.
      • Reorganize the elements of the pop-up to better match your branding.

      Price: Woo Popup can be used on a single site for $9.99 per year. Alternatively, you can also access it by purchasing OceanWP’s Core Extensions Bundle — licenses start at $39 per year.

      2. Product Sharing

      In order to maximize your client base, you need to ensure that your product descriptions are easily shareable on social media. The Product Sharing extension makes this process quick and easy.

      Using this extension, you can:

      • Add Facebook, Twitter, Pinterest, and email sharing buttons to each product.
      • Customize these sharing buttons to better match your branding.
      • Use a child theme to edit social sharing capabilities

      Price: Product Sharing is free to download and use on your OceanWP site.

      3. Portfolio

      To help your store stand out from the competition, it’s important to show off your products in the most eye-catching way possible. The Portfolio extension enables you to display your wares prominently on any page of your site. You can customize margins, overlay colors, and tweak typography to match your desired aesthetic.

      Using Portfolio, you can:

      • Effortlessly adjust image and column numbers, enabling you to showcase your products in a way that compliments your aesthetic.
      • Assign categories to your portfolio, which can correspond with your product categories.
      • Create an image portfolio that is 100% responsive on virtually any mobile device (you will also have the option to preview what your portfolio will look like on various devices before you publish it).

      Price: The Portfolio extension can be implemented on one site for $9.99 per year, or accessed by purchasing the Core Extensions Bundle.

      4. White Label

      Whatever the nature of your e-commerce store, proper branding is crucial in order to create a rapport with prospective customers. To that end, the White Label extension lets you replace instances of the OceanWP name on your site with your own brand name. It also offers ways to rename elements of your site so that they’re more optimized for search engines.

      Using the White Label extension, you can:

      • Add your brand name to all admin pages.
      • Change the theme name, URL, and description.
      • Replace the theme screenshot with one of your own choosing.

      Price: White Label can be added to a single OceanWP installation for $9.99 per year. It’s also included in the Core Extensions Bundle.

      Are You Ready to Woo?

      Creating a successful e-commerce business requires careful planning, a sound creative vision, and some dedicated work. However, by combining the WooCommerce plugin with the OceanWP WooCommerce theme, you can build a gorgeous online store in no time, and save yourself plenty of hassle and frustration in the process.



      Source link

      How to Run a Successful Sale on Your WooCommerce Website


      Everybody loves a sale. There’s nothing quite like browsing reduced items in the hopes of finding a great deal. You know this, and your customers know it too. The question is: how can you create an effective sale and make sure it brings both new and loyal customers to your business?

      If your store runs on WooCommerce, your job will be that much easier. This handy e-commerce plugin enables you to create a variety of different types of sales, without much hassle. However, you’ll still need to prepare and plan your sale carefully to make sure it becomes a success for both you and your customers.

      In this article, we’ll discuss the benefits of running a sale on your WooCommerce store. We’ll talk about the different types of sales you can create, as well as how you can promote and augment them. Let’s get started!  

      Why It’s Smart to Run Sales on Your WooCommerce Store

      You’re probably already familiar with WooCommerce. After all, it’s the world’s most popular e-commerce solution and is used to power nearly a quarter of all online stores. There are many reasons for this, but one is that the WooCommerce plugin makes it incredibly easy to start and run an online store, regardless of your level of experience.

      One crucial aspect of retail that WooCommerce handles particularly well is sales. Running a sale offers many benefits, not the least of which is that it helps drive more customers to your store. The fact is that customers love sales. A sale will also encourage people to buy more, and you can use it to attract both new customers and returning ones. For example, a sale can help sway users who may be hesitant to buy something at full price. Once they’ve made an initial purchase, you can follow up with more offers and information and turn them into regular customers.

      Fortunately, WooCommerce makes it easy to run a large variety of promotions. Best of all, the e-commerce platform also enables you to track your data after the sale is over, which you can use to improve future promotions. We’ll look at that option in more detail later on, but let’s not get ahead of ourselves. We still need to talk about what to do before you start your first sale.

      What You Need to Do Before You Launch Your WooCommerce Sale

      To ensure your sale goes off without a hitch and is a worthwhile experience for everyone involved, you need to plan it out thoroughly. First and foremost, you’ll want to define the length of your sale and decide when it should be launched.

      While it’s a great idea to run sales close to a big holiday or celebration, you shouldn’t restrict yourself to these times. Instead, aim to run several sales over the year, mixing up the duration of each discount. For example, you could run a flash sale that lasts for only a day or two, and later a week-long event.

      When and how long you run your sale depends largely on the type of promotion you’re planning. That’s why it’s important to consider the purpose of your sale, such as which products you’ll include. For instance, the above-mentioned flash sales are great for clearing out excess stock, while an exclusive members-only promotion will help you build brand loyalty with existing customers.

      You should also think about how you’ll promote your sale. This applies both off and on your website. It’s important to spread the word on social media and through ads but equally vital to make the sale visible on your site. Consider highlighting it on your homepage, along with what deals are included. You could even create a dedicated FAQ page with information about the deals, and an ‘On Sale’ page that features all included items.

      If you’re using WooCommerce, the plugin even enables you to augment your sales through the use of extensions and other plugins. You could add a countdown timer to appeal to your customers’ Fear Of Missing Out (FOMO), for instance, or create coupons that can be used to get special discounts.

      How to Run a Successful Sale on Your WooCommerce Website (8 Types of Promotions)

      Now that you know how to prepare for your upcoming sale, let’s talk specifics. We’re going to look at eight types of promotions you can run using WooCommerce. You should be able to find at least one option on this list that suits your store’s particular needs (and hopefully more!). Let’s start at the top.

      1. Standard Product Discounts

      A discount is the classic promotion. In short, this is when you specify a temporarily lower price for one or more products. When you do this in WooCommerce, the regular price will usually appear crossed out with the sale price next to it.

      We say usually because the exact appearance may differ depending on your chosen WooCommerce theme. However, the basic functionality remains the same. When you’re editing a product, you can use the Sale price field in the General tab to set the new price without affecting the old one.

      You can also schedule a sale to specify when you want the new price to be active. This lets you choose both start and end dates.

      With this feature, you can easily apply your discounts in advance and even promote your sale ahead of time. This works particularly well for holiday-based sales.

      If you want to apply a discount to an entire category of products, you can do so quickly using a plugin, such as Woo Product Category Discount.

      This plugin enables you to set a percentage or fixed sale price to a specific category or tag. This can save you a lot of time, especially if you have a large e-commerce store with hundreds or even thousands of products.

      2. Coupon Codes

      Coupon codes are another classic marketing tool for enticing potential customers. In case you’re unfamiliar with the concept, this is a short code that a customer can enter during the checkout process to get additional offers or discounts on their order.

      This is a straightforward and rewarding technique, which makes the benefit to the customer very clear. Most coupon codes will apply a percentage discount on a customer’s entire order or a specific item (excluding taxes and shipping) and will usually not be combinable with other offers.

      WooCommerce includes a lot of coupon management features by default. You can access them by navigating to WooCommerce > Coupons.

      When you add a new coupon, you can specify the code customers will use to apply the deal. You can also configure the discount the coupon will apply. This can be a fixed or a percentage reduction.

      Perhaps the most important settings are the usage restrictions and limits, which determine how and when the coupon will be valid.

      You should make sure to look over these options carefully; you don’t want your coupon offer to have any exploitable loopholes.

      When your coupon is ready, you can give it out to your users. How you distribute the code will depend on its purpose. A coupon code could be part of a bigger marketing campaign, or it could be intended only for specific customers. As we mentioned earlier, you need to consider your sale’s aim carefully before starting as this will let you know who the recipients of your coupon code should be.

      Your Store Deserves WooCommerce Hosting

      Sell anything, anywhere, anytime on the world’s biggest eCommerce platform.

      3. Free Shipping

      Did you know that free shipping is the single most important incentive for online customers? It’s not hard to see why. Shipping costs can inflate an order’s final price considerably, especially if the customer is located far away from where your store is based. The allure of free (or even just reduced) shipping can therefore be a powerful motivator, convincing them to complete their purchase.

      WooCommerce enables you to create a free shipping offer in a few different ways. First, you can use the coupon code method we described earlier to apply free shipping.

      Alternatively, you can also set Free Shipping as an available option for a particular shipping zone.

      Both methods give you a lot of freedom in deciding how the free shipping works and who can use it. For example, you could offer free shipping on all orders over a certain amount for a limited time, create a dedicated coupon that you distribute to particular customers, or spread the word via your social media channels. Either way, your customers will be sure to appreciate it.

      4. ‘Product of the Day’ Discounts

      As we’ve mentioned, sales are a perfect way to highlight specific products. You can even take this a step further and place the spotlight on one particular item.

      You can create this type of offer with the Products of the Day extension. This tool enables you to specify one or more products for a given day, which will be highlighted on your e-commerce site using a widget.

      By default, this is simply a way to encourage the sale of particular products. However, you can sweeten the deal by also applying a discount to each daily item. For example, you can schedule a sale price for a product (which we covered earlier), and then add it to this widget.

      Not only will this technique increase the visibility of the promoted products, but it also gives your users a reason to check your site regularly to see which products will be on sale each day.

      5. Exclusive Members-Only Sales

      A sale is not just useful for bringing in new customers. You can also use it to reward your existing users and members. Offering exclusive offers can significantly increase customer loyalty, which can, in turn, lead to improved word-of-mouth exposure.

      When it comes to WooCommerce, you have a number of options for this type of campaign. For example, you can create coupon codes that you can quickly distribute to select users, such as through an email newsletter.

      Be Awesome on the Internet

      Join our monthly newsletter for tips and tricks to build your dream website!

      To ensure that this code can’t be leaked or used by non-members, you can even specify the exact email addresses that can use the coupon.

      You can also use the WooCommerce Memberships extension, which lets you set discounts based on different membership tiers.

      This extension provides plenty of features relating to sales, such as member-exclusive offers. You can also create discounted prices, free shipping, and even ’buy one, get one free’ promotions.

      6. ‘Buy One, Get One Free’ Deals

      A ‘Buy One, Get One Free’ (BOGOF) deal is, as it sounds, an offer where the customer gets one item for free when they purchase another. This could be used in many ways. You can simply offer two of the same item for the price of one, or include a different product as an extra when a customer purchases something complimentary.

      You could also specify different quantities, such as ‘buy three, get one half price.’ All you need is the right extension, which in this case would be Dynamic Pricing.

      As the name aptly suggests, this extension enables you to set dynamic prices for your products by specifying specific criteria. You can determine the number of items that will make the BOGOF offer valid, for instance. The discount will then be applied automatically when the user adds the right items to their cart.

      As with most promotions, the key to making this one work is to ensure that your users are aware of the deal and the specific criteria required. For that reason, it’s best to feature it prominently on your home page, and on individual product pages where applicable.

      7. Discounts For Future Purchases

      We’ve already discussed the benefits of rewarding existing customers to build brand loyalty. Another smart way of doing that is by offering discounts that a customer can use on their next purchase.

      There are a few ways to do this in WooCommerce. The simplest is to create a coupon code that you distribute to your customers, which we’ve already walked you through. The Follow Ups extension makes this method even easier, as it lets you automatically email customers with a notification about the coupon code.

      You can also set up a rewards system that gives customers ‘points’ when they make a purchase. They can then use these points on later orders to get a discount that’s relative the amount they’ve earned. The Points and Rewards extension makes it easy to add such a system to your store.

      To make the deal even sweeter, you can offer double points during specific periods. This will further incentivize your repeat customers to complete more orders and can be used to increase sales during times when your store is usually quiet.

      8. Minimum Order Amount Discounts

      This last technique is a cousin to the BOGOF deal we mentioned earlier. A minimum order discount is a promotion that’s applied automatically when the total value of the customer’s cart exceeds a set amount.

      For example, you could offer a 20 percent discount on all orders above $100. If a customer’s cart total were $112, the discount would bring the order amount down to $89.60 — an attractive deal.

      We recommend that you use Discount Rules for WooCommerce to put this strategy into action. This plugin lets you specify the exact criteria that must be met before a discount is applied.

      This tool also makes it easy for you to manage the discount and lets you change or remove it any time. Plus, it includes several other helpful sales-related features, such as BOGOF and dynamic pricing.

      What to Do After Your Sale Ends

      You might think that once a sale is over, all that’s left to do is count the money you’ve earned and prepare for the next promotion. However, this is far from the ideal way of approaching your sales strategy. If you don’t take the time to analyze the results of your sales campaigns, you won’t be able to optimize future offers to get even better results.

      To do this in WooCommerce, we recommend that you purchase the Google Analytics extension. This will provide you with detailed information about your users’ behavior and purchasing habits. While there’s a lot to consider after a sale is over, these are the most important results you should pay attention to:

      • Interest and usage. How many users showed interest in your sale versus how many actually completed a purchase? This shows you whether you need to work harder next time to close the deal.
      • Time and duration. You’ll also want to consider if the timing of your sales could be improved. To do that, you can compare the latest promotion’s results against similar deals that have run at different times of the year.
      • Sale frequency. If you see a steady drop in conversions for each promotion, it might be worth your while to make sales less frequent. If users know another sale is just around the corner, they’re less likely to buy during this one.

      Take all of these factors into account, and you’ll be more informed and prepared when it’s time for the next sale!

      Promo Power

      Running a sale on your online shop can be both profitable and enjoyable. All you need is a flexible e-commerce plugin and a little preparation to make sure you launch your campaign at the right time and with the perfect offer.

      Do you have any questions about how to run an effective sale for your business using WooCommerce? Join the DreamHost community and start the conversation!



      Source link

      How to Use Printful to Sell T-Shirts and Other Swag with WooCommerce


      Making the decision to jump into e-commerce can be intimidating. There are a lot of factors to consider, including how you’re going to create an online store and ship your products. You also have to take into account the cost of each of those tasks and find a way to manage your budget.

      If you’re interested in selling products such as t-shirts and other fun ‘swag,’ using Printful and WooCommerce on a WordPress site can save you a lot of headaches. By granting you flexibility and providing a cost-effective method for printing on-demand, the combination of these two platforms makes selling your products simple.

      In this article, we’ll explore some of the reasons you might consider selling t-shirts and promotional merchandise online and discuss the benefits of doing so with Printful and WooCommerce. Then we’ll show you how to get started with these platforms. Let’s dive right in!

      Why Selling Swag Could Be a Smart Marketing Move for Your Brand

      Finding ways to promote your brand is an ongoing process. The more diverse and creative you can get with your marketing, the more likely you are to achieve success and increase your customer base. With that being said, you don’t want to spend your limited budget on promotional campaigns that don’t work.

      Selling swag has proven benefits and enables you to get a little more creative with your marketing. These types of products can increase your brand recognition since the people wearing or using them will be promoting your brand at almost no cost to you. What’s more, it’s generally a very cost-effective strategy.

      T-shirts featuring a variety of branding material.

      You can turn almost anything you can put your brand on into swag. T-shirts are a common option, as are tank tops, hoodies, and hats. Any products your customers can wear are perfect for promoting your brand. These products are very likely to be seen by other people, and your customers will endorse your brand by simply wearing them.

      There are, however, plenty of other options for swag. Tote bags, backpacks, and phone cases all provide opportunities for brand exposure. Customers aren’t as likely to carry around coffee mugs, posters, towels, or throw pillows, but they might leave these items out in their homes or offices where visitors will see them.

      They might even give those products as gifts, which also spreads the word about your brand. The more products that are out in the world with your brand’s name and/or imagery on them, the better. All you have to do is find a way to get your swag into the hands of your target audience.

      Choosing the Right Tools to Sell Your Swag Online

      Deciding how you will create, store, sell, and ship your products is a serious undertaking. Swag is usually very cost-effective, but choosing the wrong business to partner with could end up costing you more than you’d like. Plus, if you have to go to different companies to find all the services you need, it’s bound to be hard on your budget. Printful solves these problems for you.

      The Printful Home page.

      You can add your branding to a variety of products offered by this platform, and its print-on-demand services mean you don’t have to pay for storage if you don’t want to. Printful even handles shipping and delivers your products in a white-labeled box so it looks as though they’re coming right from you.

      Printful integrates well with a variety of e-commerce platforms, including WooCommerce. WooCommerce is an excellent e-commerce plugin for WordPress users who want to run their own online stores. It’s customizable and flexible so you can use it to suit your specific needs. You have complete control over your content and products, and you won’t have to pay any fees to use it.

      How to Use Printful to Sell T-Shirts and Swag with WooCommerce (In 4 Steps)

      Printful and WooCommerce make it simple for you to get started selling your products online. If you have your branding ready to go, you can set up an e-commerce site for t-shirts and swag in just four steps.

      Step 1: Set Up WordPress and WooCommerce

      If you don’t already have a WordPress site, this first step will be the most time-consuming. You’ll first need to create a new website, which includes acquiring and registering a domain name and finding a hosting provider and plan. Our DreamHost Shared Unlimited and WooCommerce Hosting plans are solid options for this kind of site.

      Once you have a registered domain name and a hosting account, you can install WordPress. Since WordPress is a flexible platform, there are lots of customization options, themes, and plugins you may want to look into to add functionality and style to your site. For now, however, we’ll just focus on the tools you’ll need to set up shop.

      The quickest way to add WooCommerce to your WordPress site is by navigating to Plugins in the sidebar of your WordPress admin dashboard. You can select Add New from the menu, and then search for “WooCommerce.”

      The WooCommerce plugin with the Activate button.

      Once you’ve found it, click on the Install button. When the installation is finished, select Activate. With that, you’ve added WooCommerce to your WordPress site.

      Your Store Deserves WooCommerce Hosting

      Sell anything, anywhere, anytime on the world’s biggest eCommerce platform.

      Step 2: Configure WooCommerce’s Settings

      After you’ve activated WooCommerce, you’ll need to configure its settings. The information you input here will be important for receiving payments, displaying your products, and enabling customer behaviors such as account creation and the checkout process.

      The WooCommerce settings Products tab.

      In particular, you’ll want to make sure the following settings are attended to:

      • In the General tab, add your location information, enable tax rates and calculations, and select your currency.
      • In the Products tab, determine which page will display your items, set measurements, and enable or disable customer reviews.
      • In the Payments tab, specify your payment method(s).
      • In the Accounts & Privacy tab, manage the checkout and account creation processes, configure your privacy policy, and determine your data retention settings.
      • In the Emails tab, set up email notifications from WooCommerce to your customers.

      It’s important to note that, since Printful handles shipping, you don’t need to worry about configuring those settings in WooCommerce.

      You should also know that in order to integrate Printful and WooCommerce, you must have the legacy REST API enabled. You can find this option in the Advanced tab, by selecting Legacy API.

      The WooCommerce Legacy API setting in the Advanced tab.

      Check the box to enable the feature, and save your changes. Then, you’re ready to move on to the next phase.

      Step 3: Integrate WooCommerce and Printful

      With WooCommerce ready to go, you can now integrate it with Printful. Head back to the plugins page and search for “Printful.” Then install and activate the official plugin.

      The Printful Integration for WooCommerce plugin.

      Next, select the new Printful option from the WordPress admin dashboard sidebar. Click on the Connect button.

      Alt text: The Connect to Printful page.

      You’ll be asked to approve Printful’s connection to WooCommerce. After you select Approve, you’ll be redirected so that you can log in to or create a Printful account.

      Once you’ve done that, click the button to confirm your connection. This will sync your Printful account up with your WooCommerce store.

      Step 4: Create and Price Your Products

      Now that your Printful account is integrated with your website, you can start filling your store with swag. To do that, select from Printful’s products via WordPress or your Printful account. Then, upload a design for your t-shirt or swag, and position it however you’d like.

      You can also add information regarding what sizes and colors your product will be sold in, and what areas it will be shipped to.

      A new t-shirt created with Printful.

      Printful also enables you to create mockups, which are the product images that will be displayed to your customers.

      Printful’s mockup style options.

      Choose the image you prefer, and then move on to the product description. Here you can add your product’s title, details about the item, and a sizing chart if relevant.

      Once you’ve finished setting up the product and deciding how it will be displayed, it’s time to talk about money. You don’t have to do any math to figure out how much it will cost to create your products and how much you’ll have to charge to make a profit. Printful takes care of all that for you with its profit calculator.

      Printful’s profit calculator.

      Finally, make sure your product visibility settings are not set to Hidden, so your product will appear in your shop, in search results, or both. Then select Submit to Store.

      If you have more swag to create, you can add more products by following the same process for each. Then you’re ready to start selling, and Printful is set up to deliver the products to your customers!

      Site Swag

      Selling t-shirts and other swag on your website is a smart way to promote your brand. Fortunately, the combination of Printful and WooCommerce is a flexible, cost-effective method way to display your customized products and ship them to customers.

      Do you have any questions about using Printful and WooCommerce together effectively? Connect with us on Twitter or Facebook and let us know!





      Source link