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      WordPress Posts: Here’s Everything You Need to Know

      Posts are one of the two main content types in WordPress, so it’s crucial to understand how they work. Along with pages, posts are your primary vehicle for creating content and sharing it with your visitors. This holds true even if you aren’t building a blog.

      In this beginner’s guide, we’ll explain what WordPress posts are and how they can be used. Then we’ll show you how to create, organize, and manage them. Finally, we’ll wrap up with a list of formatting tips to help you improve your posts. There’s a lot to cover, so let’s jump in!

      An Introduction to WordPress Posts

      top posts widget in WordPress

      Posts are an inherent part of any WordPress website’s blog.

      In WordPress, there are two main formats for creating content. The first is your pages, which are primarily static and will likely form the structure of your website. Typical examples include a site’s Home page, About page, Contact page, and so on.

      WordPress posts are similar in a lot of ways. You use the same editor to create them, and they can include text, media, and much more. However, they’re designed for more timely content. This is why they are so useful for blogs. They also work well for updates, news articles, and other types of new content published on a regular basis.

      Typically, posts are dated and listed in chronological order, and they’re organized using a system of categories and tags (which we’ll discuss soon). By default, the front page of your WordPress site will be a list of your latest posts, although you can change that static page if you’d like.

      You’ll find that posts are a versatile content type, capable of doing a lot on your site. What’s more, they’re easy to create and manage. Let’s go over the basics now.

      How to Manage Posts in WordPress (In 3 Simple Steps)

      Throughout the next few sections, we’ll discuss how to create posts, organize them, and manage them on your WordPress site. You’ll first need to log in to your dashboard before proceeding to the first step.

      Step 1: Create Your First Post

      To create a post in WordPress, navigate to Posts > Add New in your dashboard. You’ll find the WordPress editor, where you can design your post:

      WordPress create a new post

      Note that as of WordPress 5.0, the default editor is the Block Editor. Your screen may look a bit different if you’re using an outdated version of the Content Management System (CMS) or the Classic Editor plugin.

      You can add text by clicking in the text field (set the Paragraph block by default). When you add your text, a toolbar menu will appear along the top of the block with your standard formatting options:

      adding blocks of text in the WordPress post editor

      You can also select the Add Block button (the + icon) to insert other blocks, such as Heading, Image, and so on:

      Choose a block for your WordPress post

      If you want to rearrange the order of your content, you can simply drag and drop the blocks to place them in your preferred order.

      To the right, you’ll find a panel of settings and options, including Featured Image. Here, you can upload an image that will be used as the header for this particular post.

      At the top-right of the screen, you’ll notice settings for saving and publishing your post. You can save your post as a draft to work on later, schedule it to go live at a later time, or hit the Publish button:

      Publish your WordPress post

      In addition, you can use the Preview button to see what your post will look like on the front end of your site. It is always recommended to preview your post before you publish, so you can rapidly identify elements that need changing before it goes live.

      That’s the basics of creating and editing your WordPress posts. However, you’ll also want to make sure they’re neatly organized.

      Step 2: Organize Your Posts With Categories and Tags

      If you intend on publishing a lot of posts — for example, if you’re creating a blog or news site — you’ll want to keep them organized. If you don’t, both you and your readers may have a hard time sorting through the backlogs to find specific entries or topics of interest.

      WordPress provides two main features for organizing posts: categories and tags. Both can be added to a post on the editing screen:

      edit categories and tags in the WordPress post editor

      Assigning categories and tags to your posts is a way to sort them. Categories are generally high-level descriptors of a post’s topic. For example, if you run a health blog, you might have categories called “nutrition” and “fitness.”

      Tags, on the other hand, are words or short phrases that describe a particular post’s subject in more detail. If you write a post about how to start a running habit for your health blog, you might assign it tags such as “cardio exercise” and “running tips.”

      The biggest difference? Categories can be hierarchical, and tags cannot.

      It’s worth noting that you can see all of the categories and tags you’ve been creating by navigating to either Posts > Categories or Posts > Tags, respectively. In those screens, you can set up and optimize these elements before you ever use them in a post:

      edit categories for WordPress posts

      You should use categories and tags in a way that makes sense to you and your readers, although there are a few best practices to keep in mind. In general, it’s smart to stick with a handful of categories for your site and assign only one to each post. Then, each post can receive a handful of tags (we suggest two to five) to explain the topic.

      Above all, the number one rule for using these features is consistency. Having a few distinct categories and some descriptive tags is a perfect way to ensure that people can easily find posts that interest them.

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      Step 3: Manage Your WordPress Posts

      Once you have some posts under your belt, you may need to manage them from time to time. If you head to the Posts tab in your dashboard, you’ll see a list of all your current entries:

      view all posts in WordPress

      You can use the links and drop-down menus at the top of the screen to sort through your posts by type, category, date, and so on. This is helpful if you’re looking for specific kinds of posts. Of course, you can also use the Search Posts box to find one in particular.

      If you hover over a specific post’s title, you’ll see a few additional options:

      edit your post in WordPress

      You can edit the post, view it, or send it to the trash to delete it. You can also choose Quick Edit, which will enable you to make a few basic changes without taking you to the full post editor.

      Finally, you may notice the checkboxes to the right of each post. If you select several posts, you can edit or delete them all at once by choosing the corresponding action from the Bulk Actions drop-down menu:

      use bulk actions for editing multiple WordPress posts

      Overall, you’ll find that this screen is handy when it comes to keeping track of your posts. You can see each one’s author, tags, categories, and published date, all without having to visit the posts individually. We recommend becoming familiar with the entire Posts tab since it can be a huge time saver.

      Tips for Formatting Your WordPress Posts Effectively

      We’ve now covered how to create posts in WordPress, keep them organized, and manage them over time. However, none of that tells you how to actually write and design your posts for maximum effect. The following tips should help you make them as accessible and reader-friendly as possible!

      Use Headings and Subheadings

      First, let’s return to the post editor within WordPress. The blog post title you enter will always be your Heading 1. When you insert the Heading block, you can choose subsequent headings (ranging from H2 to H6):

      style heading structure in WordPress block editor

      Headers are a smart idea for a variety of reasons. At the most basic level, they help to break up content, making it easier for readers to scan and understand.

      The Heading block comes with established formatting and a hierarchy. You can use the higher-level headers (with large, bolded text) for significant sections while reserving the lower-level options for subheadings.

      For instance, Heading 1 would be used for the title of a post, Heading 2 for main subheadings, Heading 3 for sub-subheadings, and so on. Just keep in mind that the exact formatting of these headers will depend on your theme.

      Additionally, using these header options is good practice for Search Engine Optimization (SEO). The way they’re coded communicates clearly to search engine bots how your posts are organized, helping the bots learn what they’re about and promote them to the right searchers.

      Finally, WordPress headers help you keep your post formatting consistent. For best results, determine a heading structure for your first post, then use a similar structure in future content.

      Apply Formatting Options Sparingly

      If you’ve ever used a text editing program on a computer, WordPress’ standard formatting options should feel pretty familiar. You’ll see basic choices such as bolding, italics, and lists:

      modify text styles in the WordPress block editor

      You can also use this toolbar to link and highlight text, as well as apply other formatting styles, such as subscript. It’s best to establish a consistent way to format your WordPress posts.

      For example, you may choose to use bold for emphasis and italics for website names and other titles. If you want to add more customization to the formatting, you can try experimenting with HTML.

      Keep Your Paragraphs Short

      In today’s digital world, people have a lot of content to choose from and sift through. To make yours stand out, you should start by ensuring that it’s easy to read. One excellent way to do that is through headers, which we’ve already discussed. Another is to keep your paragraphs short:

      WordPress platform

      Short paragraphs are a major aspect of writing for the web.

      Readers are drawn to content with lots of short, digestible paragraphs (especially when browsing websites). This makes content easier to skim and leaves plenty of white space.

      Avoid Walls of Text

      Have you ever heard of the dreaded ‘wall of text’? It is precisely what it sounds like — content that is line after line of unbroken text:

      the dreaded wall of text

      Walls of text can be difficult to read and off-putting to visitors. It will be a lot easier for them to lose their place or become overwhelmed and simply leave the site. To avoid this, you can break up text with other elements, both to give readers a break and provide extra value.

      Some of the ways you can break up walls of text within your posts are to use:

      • Bulleted and numbered lists
      • Images, videos, and other media
      • Block quotes
      • Social media callouts

      The best posts are usually a multimedia experience, so don’t be afraid to get creative! Even the most text-heavy content can be made reader-friendly with the strategic inclusion of some images and lists. Fortunately, WordPress formatting makes this process quick and easy.

      Start Creating WordPress Posts

      If you’re running a WordPress blog or news site, understanding how posts work is a necessity. However, even if your site has a different focus, posts can still come in handy. This flexible content type is easy to create, manage, and organize, so learning how to do those things should be one of your first goals.

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      Managed WordPress Hosting - DreamPress

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      U.S. Colocation is Hot Right Now — Here’s Why

      The global data center market is expected to reach 58140 million USD[1] by 2026. In the U.S., colocation is hot, and—reflecting the global market—is expected to continue to grow over the next five years.

      Let’s take a closer look at why.

      COVID-19 Changed the Landscape

      The last 15 months have had a significant impact on the necessity for data storage, low latency and data processing. Streaming and social media companies that boast billions of users continue to grow and expand their colocation footprints. Increasing e-commerce sales have prompted retailers to more heavily in invest in IT infrastructure.

      Although we’re all weary of hearing about the impact of the COVID-19 pandemic, it’s undeniable that this event has affected how we work and live. Despite the strides we’ve made to return to normalcy, some things will be forever changed—colocation being one of those things. In INAP’s 2020 State of IT Infrastructure Management, the majority of respondents said the pandemic has changed their IT strategies, accelerating the move to the cloud or a colocation data center.

      Amid the pandemic, many enterprises downsized their commercial real estate footprints as their employees shifted to remote work. This downsizing included moving out of inefficient on-premise data centers that housed mission-critical, CAPEX-intensive infrastructure. Operations leaders have looked to colocation providers to find a new home for this infrastructure before considering establishing new on-premise facilities or refactoring applications for hyperscale models.

      The pandemic also underscored how the global economy is increasingly reliant on digital services. Even as some companies shift back to working in an office, we won’t see a rush back to an on-premise model. At least part of this has to do with network and data storage demands.

      Network and Data Storage Needs Aren’t Going Away

      There’s no instance where we’ll go back to a time where we’re using less storage and less network bandwidth. Remote work is more of a norm than ever before. Streaming is up and doesn’t show any sign of abating, especially considering that movies are being released to streaming services in addition to (or sometimes foregoing) a theatric release. Pair these with the Internet of Things (IoT), AI, Machine Learning, robotics and autonomous vehicles, and the demand for larger bandwidths and lightning-fast data processing has never been higher.

      Lower latency and faster network connectivity are a must. Colocation data centers fulfill this need for speed, allowing customers to choose data center facilities closer to their users, enhancing storage and networking services. The emergence of 5G will also boost the deployment of colocation services, giving colocation providers the opportunity to operate in remote locations.

      Enterprise Companies Don’t Want to Be Data Center Operators

      In addition to the acceleration of the move off-premise noted earlier, enterprise companies who previously built and ran their own data centers are realizing that they don’t want to be data center operators. The costs associated with owning and maintaining a data center are high. Studies show that owning or building a data center can cost over $300 USD per square foot.

      For SMBs, owning a data center is cost prohibitive. And while larger operations might be able to absorb these higher costs, owning and operating a data center is not an area of expertise for these companies. As such, they are starting to sell leasebacks of their facilities and are becoming tenants again in those buildings. Colocation in a third-party data center is the ideal route, saving on operational costs and on the time it takes to manage the data center itself, on top of managing the IT infrastructure it houses.

      This decline of the enterprise-owned data center is expected to drive market growth for the foreseeable future.

      INAP for Colocation

      Choosing the right provider for your colocation needs is the difference between settling for a new solution that merely beats your legacy solution or taking your infrastructure and applications to the next level as your build for the future.

      INAP Colocation provides highly secure and fully redundant data center operations, infrastructure and storage, all underpinned by our patented network route optimization technology. We are also located where enterprise and SMB companies need to be, with Tier 3 data centers in the Tier 1 key markets that offer the capacity to deliver on power up to 20kw racks. We have excellent network connectivity and a backbone to all the major cities. And, on top of high performance, we offer a spend portability program that allows you to swap your colocation investment dollar for dollar for a different INAP colocation facility, INAP Bare Metal Cloud or one of INAP’s other services.

      At INAP, we’ve seen first-hand the rising demand for colocation. Over the last 12 months, we’ve added 1.8 megawatts of capacity in our flagship Los Angeles data center to meet the needs of enterprise customers. These larger entities are looking to off-prem their storage and DR needs. Because of the demand, INAP will be completing another expansion in the coming months.

      Explore INAP Colocation.



      [1] “Data Center Colocation Market Size To Reach USD 58140 Million By 2026 at a Cagr of 8.3% – Valuates Reports,” Cision PR Newswire, April 22, 2021

      Dan Beers


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      Here’s How Ad Tech Can Reduce Its Biggest Enemy: Latency

      Editor’s note: This article was originally published Dec. 4, 2019 on

      Latency—the delay that occurs in communication over a network—remains the enemy of Ad Tech, and by extension, the enemy of publishers and agencies relying on increasingly sophisticated tools to drive revenue and engage audiences.

      With real-time bidding demanding sub-100 millisecond response times, advertisers are careful to avoid any process that could hinder their ability to win placements. Website page-load speeds, meanwhile, continue to be a critical metric for publishers, as adding tracking pixels, tags and content reload tech to page code can inadvertently increase latency, and as a result, website bounce rates.

      If you think a few dozen milliseconds here or there won’t tank user experience, note that the human brain is capable of processing images far faster than we previously thought. An image seen for as little as 13 milliseconds can be identified later, according to neuroscientists at MIT. The drive for greater speed and better performance will march on because users will demand it.

      At its core, latency reduction—like the mechanics of transporting people—is governed by both physics and available technology. Unless a hyperloop breaks ground soon, you will likely never make a trip from Los Angeles to Chicago in two hours. It’s a similar story for the data traversing internet fiber optic cables across the globe. Even with a high-speed connection, your internet traffic is still bound by pesky principles like the speed of light.

      So how are Ad Tech companies solving for latency?

      The two most straightforward answers are to simply move data centers closer to users and exchanges, or move the media itself closer via Content Delivery Networks. The shorter the distance, the lower the latency.

      A third, lesser-known tactic involves the use of internet route optimization technologies (first developed and patented by my company) that operate much like Waze or any other real-time traffic app you might use to shave minutes off your commute. Deploying this tech can significantly reduce latency, which in the programmatic and digital ad space, can be directly correlated to upticks in revenue.

      To understand how it works, let’s first consider how most internet traffic reaches your laptops, smart phones, and (sigh . . .) your refrigerators, doorbells and washing machines.

      Unlike the average consumer, companies increasingly choose to blend their bandwidth with multiple internet service providers. In effect, this creates a giant, interconnected road map linking providers to networks across the globe. In other words, the cat video du jour has many paths it can take to reach a single pair of captivated eyeballs.

      This blended internet service has two very real benefits for enterprises: It allows internet traffic to have a greater chance of always finding its way to users and sends traffic by the shortest route.

      But there’s one very important catch: The shortest route isn’t always the fastest route.

      In fact, the system routing internet traffic works less like real-time GPS routing and more like those unwieldy fold-out highway roadmaps that were a staple of many family road trips gone awry. They are an adequate tool for picking the shortest path from point A to point B, but can’t factor in traffic delays, lane closures, accidents or the likelihood of Dad deciding a dilapidated roadside motel in central Nebraska is the perfect place to stop for the day.

      In much the same way, the default system guiding internet traffic selects a route based on the lowest number of network “hops” (think tollbooths or highway interchanges) as opposed to the route with lowest estimated latency. While the shortest path sometimes is the fastest, traffic is always changing. Congestion can throttle speeds. The cables carrying data can be accidentally severed, stopping traffic altogether. Human error can temporarily take down a data center or network routers. But unless someone intervenes, the system will keep sending your traffic through this path, to the detriment of your latency goals, and ultimately, your clients and end users.

      Network route optimization technologies, conversely, manipulate this default system by probing every potential route data can take, diverting traffic away from routes with latency that kills user experience. While it is pretty easy for a company’s network engineering team to manually route traffic, it’s not practical at scale. The randomness and speed at which networks change mean even an always-on army of experts can’t beat an automation engine that makes millions of traffic optimizations per day.

      Of course, latency is just one of many factors affecting the increasingly innovative Ad Tech space. For instance, services capable of intelligently delivering content users actually want to see is pretty important for all parties, too. And as an avid content consumer myself, I’m thankful more Ad Tech providers are turning their eyes toward the user experience.

      But that’s all moot if industry leaders lose sight of the fact that milliseconds matter. And they matter a lot. Success in Ad Tech, as with any service powering the digital economy, is only as good as the data center technology and the network delivering the goods.

      Mary Jane Horne

      Mary Jane Horne is responsible for planning and executing INAP’s global network strategy, delivering a more robust, scalable and secure network. In addition, Ms. Horne oversees INAP’s vendor management team responsible for all carrier relations, including vendor strategy and contract negotiations. READ MORE

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