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      Why Should You Care About Your Customer’s Journey?


      About the Talk

      Rafael Mojica, User Experience Professional at DigitalOcean, guides you through the benefits of understanding and minding your customers’ journeys. Using data and design-driven techniques, Mojica shows efficient ways to plot out the journey and create more well-rounded experiences for your customers.

      What You’ll Learn

      • Why should you care about your customers’ journey
      • Ways of understanding that journey
      • Tactics to make better decisions in order to create a better experience for your customers


      About the Presenter

      Rafael Mojica, VP of User Experience at DigitalOcean, is a multidisciplinary interaction designer. He’s passionate about expanding the benefits of design thinking and communications into all aspects of a business. At DigitalOcean, he leads a strong team of professionals that are designing tools that help people build successful businesses on the cloud.

      A Note From Rafael

      “If you’ve seen my previous talks, you’ve heard me say that if you’re building something for someone else, you’re making design decisions. Whether you’re aware of it or not. There’s another layer of complexity: when you’re building a product or providing a service, there’s a journey that your customer follows before and after interacting with your product. Are you aware of that journey?

      These journeys are full of touch-points that you may or may not be able to influence. If you have the ability to influence them, do! They’re part of your customers’ experience. If you can’t, at least you should be aware of them so that your product or service lives in harmony with the “ecosystem” around it.

      In this talk, I will guide you through the benefits of understanding and minding your customers’ journey, ways of plotting it efficiently, and some tactical points on how to be effective at creating more well-rounded experiences for your customers.”

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      From MVP to “MLP” (Minimum Lovable Product)—Building What Your Customers Care About

      This Tech Talk will be streaming live on Tuesday, July 21, 2020, 1:30 p.m.–2:30 p.m. ET.
      RSVP for free on GoToWebinar here.

      About the Talk

      As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building. They care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.

      What You’ll Learn

      • Why it’s important to focus on your customer’s needs when building out your product towards desired outcomes.
      • A product design framework that helps startups build better products for their customers.

      This Talk is Designed For

      Entrepreneurs, startups, small and medium-sized businesses

      About the Presenter

      Jake Levirne is the Sr. Director of Product for Developer Experience at DigitalOcean. He loves working with startups and helping build products that are simple, intuitive, and that get the job done. His personal mission is to help more people realize they can build anything they want.

      How to Join

      This Tech Talk is free and open to everyone. Join the live event on Tuesday, July 21, 2020, 1:30 p.m.–2:30 p.m. ET by registering on GoToWebinar here and Jake will be answering questions at the end.

      If you can’t make the live event, the recording and transcript will be published here as soon as it’s available.

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