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      12 Clever Ways to Boost Your Income From Affiliate Marketing

      Affiliate marketing is one of the most effective ways to make money through your website. However, the way everyone’s doing it isn’t necessarily the way you should be doing it. For example, maybe you’re not a blogger, or perhaps you want to be original. Alternatively, maybe you do have a blog but want to explore new ways to expand your reach.

      Fortunately, there are many different ways to promote your affiliate products outside of your blog. One or more of these methods may be what you’ve been looking for to help you earn extra money from your efforts.

      In this article, we’ll discuss what affiliate marketing is and why you may want to try different approaches to it. Then we’ll review 12 less common (but potentially effective) ways to take your affiliate marketing strategy to the next level. Let’s get started!

      What Affiliate Marketing Is (And How It Works)

      Affiliate marketing is a digital marketing model that enables companies to reach more people at a lower cost than traditional advertising. Sellers do this by compensating third-party publishers, or affiliates, for promoting their products or services.

      If you have an active blog, a YouTube channel, or a social media page, this makes you a good candidate for becoming an affiliate marketer. As an affiliate, you get to promote the seller’s offerings on your preferred platforms. In essence, you’re giving the seller a wider audience.

      When someone makes a purchase through your channel, you’ll normally earn a commission on that sale. Alternatively, the brand may pay you for bringing in leads or driving traffic.

      The vendor will give you an affiliate link that contains an ID that is unique to you. That way, when someone purchases a product through this URL, the seller can attribute the sale to you and give you a commission.

      This model carries little risk for sellers because they don’t have to pay anything until you make a sale for them. However, it could potentially be very profitable for you as a publisher. It may take you a while to gain traction, but you can start earning a passive income without much effort once you do.

      Why You Might Want to Try Affiliate Marketing Outside of Your Blog

      affiliate marketing

      Blogging is one of the most common ways to promote products as an affiliate. Starting a blog can be a very simple process, and you can produce a lot of content without spending any money.

      However, you may find yourself in a situation that makes blogging less than optimal for you. For example, you may not enjoy writing, or you have other skills you’d like to focus on, such as video-making and photography.

      Alternatively, you may have built a following on another medium, such as a social media platform. Therefore, you may want to monetize that page instead of building another one from scratch.

      However, there may be another very good reason to promote products outside a blog. As a professional marketer, you may be looking to diversify your income. That way, if one source fails, you have another recourse.

      Setting up multiple channels can also help you grow your audience. However, if you do decide to promote products on more than one channel, it’s important to remember that focus is key in business. You may get better returns from managing one to three mediums very well, rather than five or six haphazardly.

      To be a good affiliate marketer, you’ll need to get to know your audience. You’ll have to consider what places your target users frequent and what messages they respond to. Those factors should drive the bulk of your medium choice.

      How to Boost Your Affiliate Marketing Income (12 Clever Strategies)

      Now that you know the importance of evaluating all the channels available to you, it’s time to look at some effective options. Here are 12 strategies to help you stand out from your competition and take your affiliate marketing to the next level.

      1. Promote Your Products in Email Newsletters

      Since it’s such a strong medium, email will likely never go away. You can think of a customer’s email inbox as a curated feed of mostly relevant information – and they’re in full control of it.

      Typically, if a user sees no value in an email, they delete it. If they see no value in a string of emails from the same company, they unsubscribe. On the other hand, if they like the emails they subscribed to, they’ll be more likely to engage with their content.

      A newsletter is a regular email you send to your subscribers. Newsletters help build customer loyalty over the long term. In each email (or issue), you can give your audience updates, news, or the latest tips and tricks related to your offerings.

      The technical aspects of starting a newsletter aren’t hard to handle with the right software. For example, Mailchimp comes with a solid suite of tools for email marketing.

      Mailchimp homepage

      Building a loyal audience is the challenging part but also the most rewarding. The secret is knowing your audience and talking about what matters to them.

      For example, if you share money-saving tips and strategies in your newsletters, you might recommend an accounting software that enables users to handle their finances. When readers click on an affiliate link in your newsletter, they’ll be taken straight to the product page on the vendor’s website.

      2. Review Products in Videos

      According to a December 2020 survey by Wyzowl, 84% of people report having been convinced to purchase a product or service after watching a video about it. The average amount of time people spend watching videos each week is 18 hours. What’s more, the pandemic has made 96% of viewers more likely to consume videos online.

      Video is arguably the most personal medium. People get to see how you look and sound. This transparency can create an emotional connection. In turn, that connection can make viewers more likely to buy what you’re promoting.

      YouTube is one of the most popular online video platforms. You’ll find many affiliate marketers on this channel. If you’ve ever heard someone talk about a product and tell you there’s a link in the description, there’s a good chance they’re an affiliate.

      If you don’t mind being in front of a camera, you could give this strategy a try. For example, you could review your favorite products in engaging videos and place your affiliate links in the descriptions.

      Gerald Undone reviews gear that people can use to create YouTube content in this useful review video.

      YouTube video by Geral Undone

      In the video description, you’ll see these two links:

      Affiliate links in the YouTube video’s description

      As with all marketing materials, your video should include a clear Call to Action (CTA) that encourages viewers to take the next step. For example, you could ask them to click on the provided link to purchase the product.

      3. Start a Podcast

      The podcasting industry is growing in popularity. It is estimated to reach $95 billion globally by 2028.

      As with video, podcasting allows you to tell a compelling story with your own voice. However, podcasts tend to be cheaper and easier to produce than videos. The main drawback is the missing the visual element, which may deter people who would rather watch a video.

      Before you get started, you’ll need to reflect on the theme and format of your show. You’ll also need some gear – a good microphone and a pair of headphones at a minimum – and the right software. Fortunately, you can host your podcasts on WordPress. This platform integrates well with media hosting services such as Blubrry.

      Blubrry podcast hosting

      You can recommend a relevant product or service in each episode and provide an affiliate link in the captions. In addition, we recommend establishing a consistent schedule (e.g., one episode per week). This can help keep your audience engaged in your content, which may increase your revenue from affiliate marketing.

      4. Promote Products on Social Media Sites

      In marketing, you go where your customers are. In the United States, 82% of the population is active on at least one social media profile.

      You don’t even need to have your own website to promote products on social media. Instead, your profiles and business pages can act as your main platforms. The important thing is to choose the channel that represents the best union between the products you promote and the audience you’re targeting.

      For instance, TikTok’s user base mainly consists of Generation Z. Therefore, this should be your chosen platform if you want to target the younger generation.

      Meanwhile, if the products you want to promote are visually appealing, you may want to choose an image-heavy channel, such as Pinterest or Instagram.

      Pinterest homepage

      For instance, you can create graphics for Pinterest and include an affiliate link in the pin description. You could also post your stunning images on Instagram. However, keep in mind that you cannot embed links in Instagram posts. Many affiliates get around that issue by putting a link in their bio.

      5. Write an Informative E-book

      A well-written e-book with useful, actionable advice can position you as an expert in your field. A common approach is to make the e-book available for free, often in exchange for the user’s email address.

      If you need some inspiration, you can go to Amazon Kindle and look at existing books in your industry. You may also want to check to see if they’re selling well. This will give you a hint as to the viability of your topic.

      If there are too many books on your chosen topic, the competition may be strong. Therefore, you’ll need to see what you can do better than your competition to make your e-book more appealing.

      When you’re writing your book, you’ll want to make sure to include your affiliate links in ways that are helpful to your readers. We also recommend using a soft-sell approach and only mentioning products where relevant. If you litter your book with links, you may come across as pushy and aggressive, which can put off your readers.

      It may be a while before you see results from this strategy, but it’s important to keep working on it. For instance, you can promote your e-book on your website or social media pages.

      6. Create an Online Course

      Like podcasting, online learning is growing fast. A forecast by Research and Markets estimated that the market will grow to $350 billion by 2025.

      The online learning platform Coursera saw its enrollment skyrocket by 664% in early 2020 compared to the same period in the previous year.

      Coursera homepage

      Meanwhile, Udemy saw a 425% surge during the same period. The demand for online courses remains higher than it did at pre-pandemic levels.

      While pandemic-driven lockdowns and restrictions won’t last forever, the new worldwide attitudes toward online learning may. The changes in online education, formal or informal, appear to be permanent.

      This presents a big opportunity for your business. It means that people worldwide are consuming something you can offer. While creating a high-quality online course requires a fair amount of work and time, once it’s ready, you can simply launch it on your site and start earning a passive income from it.

      To profit from this trend, you’ll need to embed product promotions seamlessly within your course material. You can do this naturally by recommending products that enable students to do what you teach them.

      However, nothing is stopping you from making your course about the product you want to promote. For instance, you could teach people how to use particular management software to run their online business more effectively.

      A high-quality online course can help you build credibility. People may be more likely to listen to your recommendations if they trust you. This will, in turn, result in higher sales.

      You could sell your course for a small fee or give it away for free. If your course is high quality, the second approach may lead to more signups.

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      7. Publish a Tutorial

      Online tutorials are a popular way to learn new skills quickly. They often take the form of step-by-step articles or how-to videos. In particular, video tutorials differ from product review videos in that they are intended to teach the audience a specific skill.

      Tutorials are a fantastic medium for affiliate promotion, whether in video or article form. You can teach your audience a skill that requires using a product you promote. For example, you could teach them how to do their taxes. Then, you would introduce them to the tax-accounting software you promote.

      Alternatively, you can teach users how to use the very product you’re promoting. For example, you might show them how to use a customer relationship management (CRM) platform and encourage them to purchase it by providing an affiliate link.

      To publish your tutorials, you have a few different options. For articles, you could use a platform such as Medium, where you can write and edit your articles directly while keeping track of audience statistics.

      Medium homepage

      For videos, YouTube is a great platform, as we discussed earlier. However, you could also publish your tutorial videos on your Facebook page or website.

      8. Post in Online Communities and Forums

      We tend to get together with those who share our interests and views. That’s the case with online communities. These are virtual places where people can exchange information on their common interests. They also enable users to support each other and share advice.

      Social media communities exist as subcommunities of the larger social media landscape. Here is an example of a very active Facebook community, Science and Technology:

      Science and Technology community on Facebook

      You’ll also find plenty of online forums on the internet. These communities exist outside of social media as places to exchange useful information or advice. Reddit is one of the most well-known forum sites.

      An example of a community forum on Reddit

      As a marketer, online communities are a boon for your business. You can communicate with people directly and answer any questions they may have. Often, you can keep your affiliate links as part of your profile so that users can visit them at any time.

      As you engage with online communities, you must abide by their community guidelines. Moreover, you’ll want to make sure you contribute valuable information consistently; otherwise, you may appear as though you’re only there for your own self-interest.

      9. Launch an Email Marketing Campaign

      We’ve already discussed one common form of email marketing: newsletters. However, there are other options worth looking at, such as:

      • Standard promotional campaigns: This is a one-time email to promote a specific product or service.
      • Seasonal campaigns: Typically, these emails promote special offers around holidays.
      • Triggered email series: This is a series of emails sent sequentially in response to an event, such as a product download, survey response, or new signup.
      • Post-purchase drip emails: These are sent as a follow-up to a purchase to help build trust and loyalty with a new customer.
      • Re-engagement campaigns: These are emails sent to subscribers who haven’t engaged with you for some time, with the hope to make them active again.

      When done right, these email campaigns can be very effective for your affiliate marketing strategy. After all, email remains a powerful channel of communication. In a survey by MarketingSherpa, 86% of respondents said they like receiving promotional emails at least once a month. Fifteen percent of participants even said that they enjoy daily promotional emails.

      The first step in setting up an email campaign is to sign up for a marketing tool. Mailchimp is a good option, as we discussed earlier. SendPulse is another powerful tool that gives you complete campaign automation with individual-level personalization.

      SendPulse homepageNext, you’ll want to produce amazing, share-worthy content and embed your affiliate links within it. You can also add social media buttons and an Email to a friend link to increase the recipient’s likelihood of sharing your content.

      10. Purchase Online Ads

      Purchasing online advertising may be the riskiest strategy in this post because you’ll have to put money on the line before you can see results. However, if you know what you’re doing, you may reach your target sooner than expected.

      There are different kinds of ads for different mediums. Let’s talk about two kinds: Pay-Per-Click (PPC) ads and solo ads. Both methods are intended to take your prospects to your home page, a landing page, or another place designed to convert them. However, they work a little differently.

      With PPC ads, you pay a small fee each time a user clicks on your ad to get to your target page. They are very common on the web. Here’s an example of what’s likely a PPC ad on Facebook:

      An example of a sponsored ad on Facebook

      On the other hand, solo ads are more common among affiliates and information marketers. They are generally more expensive than PPC ads, but they are ideal for affiliate marketing purposes. Moreover, when these ads do work, they can be cheaper than other forms of advertising.

      You can buy solo ads from someone who owns an email list that targets your ideal audience. Here’s how it works:

      1. First, you buy an ad from the list owner.
      2. Then, the owner sends out an email (the ad) to their subscribers about your products.
      3. Finally, subscribers click on the links and, hopefully, convert.

      Whatever type of ad you choose, you’ll want to make sure to educate yourself first to avoid monetary losses. For instance, you may want to see some statistics and data about the email list, including click-through rates and demographics. This can help you choose the right affiliate product to promote to that particular audience.

      11. Present Webinars

      A webinar is an online presentation of educational content. It can be live or delivered as recorded video. There is often a good amount of audience interaction via instant messages or two-way video if it’s live.

      Like courses and tutorials, webinars can boost your perceived trustworthiness and competence in the eyes of your audience. They are also a wonderful medium for presenting the solution to a problem in the form of the products you promote.

      Webinars are relatively easy and inexpensive to deliver, though they require you to prepare some material and research your subject. However, your audience doesn’t normally expect you to follow a strict script. In that way, these webinars can seem more informal than a normal educational setting.


      After you’re finished with your initial delivery, you can reuse your recorded session. It can serve as another piece of marketing content to help promote your brand or drive more traffic to your website. For example, you can provide a link to your recorded webinar in your newsletters or post it on social media.

      Webinars and email marketing reinforce one another. GoToWebinar reports that email marketing is responsible for more than half of webinar registrations. At the same time, requiring an email address when signing up for a webinar is an effective way to generate more leads.

      To get started with your own webinar, you’ll first need to choose your topic and delivery format. Then, you’ll have to select the tools and platforms you want to use. Zoom, Livestorm, and ClickMeeting are all popular options:

      ClickMeeting homepage

      You’ll need to set a date and time and promote your webinar. However, before you put the word out, it’s important to have a registration page up and running. You’ll want to provide easy signup forms and give users the option to select their preferred webinar dates.

      12. Join a Pay-Per-Call Affiliate Program

      There is one other affiliate advertising model we haven’t covered: pay-per-call. This is somewhat different from every other method we’ve discussed so far.

      In this model, the goal is for you to get people to call the company you’re promoting. You often have a unique phone number to share with prospects. That way, the company can attribute the call to you.

      Pay-per-call advertising works particularly well for companies that sell or book appointments over the phone, such as locksmiths and tow truck services. The rationale is that making a phone call shows more of a purchasing commitment than simply looking at a website.

      Consider joining a pay-per-call affiliate network if you think you can get people to make a phone call. You could also reach out to companies and ask them if they would be interested in collaborating with you.

      Time to Get Creative

      There are many effective ways to promote your affiliate marketing products that don’t require a blog. Whether you use them to complement your existing website or to forgo writing posts altogether, one or more of these methods could be your next hit.

      In this post, we looked at some clever strategies for boosting your affiliate marketing income. For instance, you could promote products in newsletters, YouTube videos, or social media posts. You could also create high-quality courses and webinars and embed affiliate links in your educational material.

      If you have a WordPress site and want to get started with affiliate marketing, you may want to consider looking at DreamPress. Our managed WordPress hosting plans handle updates and other maintenance tasks for you so you can focus on the important stuff: growing your business.

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      We’ll make sure your blog is fast, secure and always up so your visitors trust you. Plans start at $2.59/mo.

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      A Beginner’s Guide to Affiliate Marketing

      There’s no shortage of ways you can make money online. However, few are as flexible and rewarding as affiliate marketing. If done right, it can be a lucrative way of earning an income by producing creative and valuable content.

      In a nutshell, affiliate marketing enables you to monetize your content by promoting other companies’ products using affiliate links. When somebody buys a product or service based on your referral, you earn a small commission on that purchase.

      In this article, we’ll introduce you to the basics of affiliate marketing and discuss how it works in practice. We’ll also show you how you could benefit from using it and give you some help getting started. Let’s begin!

      A Brief History of Affiliate Marketing (And How It Works)

      The DreamHost affiliate program.

      Monetizing your website doesn’t have to be a difficult or compromising endeavor. In fact, it can be incredibly rewarding, both from an economic and creative perspective. Plus, it doesn’t require a lot of the legwork involved in other methods of making money online.

      Affiliate marketing involves promoting products from external vendors on your own website. While definitions sometimes vary, there are generally three or four parties involved in an affiliate setup. Since these terms can be confusing, let’s take a moment to clarify the ‘who’s who’ of affiliate marketing:

      • The affiliate. Also known as ‘the marketer,’ this is the person running a site that contains affiliate links. The affiliate receives a commission on each purchase made by visitors who found a product by clicking on one of their links.
      • The consumer. This is a visitor on the affiliate site, who clicks on an affiliate link and completes a purchase (whether that’s the original item being promoted, or something else from the same company).
      • The network. This refers to the internal or third-party platform that the affiliate program is operated on. This means they’re the ones providing the links that the affiliates use and paying the affiliate their commissions.
      • The merchant. This is a company that sells products being marketed by the affiliate. In many cases, the merchant and the network are the same, as some companies run their own affiliate programs. For simplicity, we’ll be combining these last two entities throughout the rest of our discussion here.

      If that still sounds a bit confusing, let’s look at a typical real-life example of how an affiliate sale might work:

      1. An affiliate publishes a blog post on their site. The post is a review of a pair of sneakers, which are sold by the merchant.
      2. At the bottom of the post, the affiliate includes a link that leads to the sneakers’ product page.
      3. A consumer reads the blog post and, intrigued by the review, clicks on the affiliate link.
      4. Once on the merchant’s website, the consumer decides to purchase the sneakers.
      5. The merchant earns a profit off of the sale and shares a portion of that money with the affiliate.

      You might be curious about how the merchant knows which affiliate is responsible for the purchase. That’s actually the easy part since every affiliate is given a unique link that tracks each product they promote. This lets the merchant track all referrals using cookies to ensure that they know exactly how much money they’ve earned thanks to each affiliate (and what to pay them in return).

      How Affiliate Marketing Can Benefit You

      The potential to earn money by simply sharing links probably sounds tempting already. However, affiliate marketing comes with a whole host of advantages beyond the obvious one. Let’s take a look at some of the main ways being an affiliate marketer can benefit you and your site.

      First of all, it’s a low-risk and inexpensive business. The bare minimum for getting started as an affiliate is having a blog, a website, or even just a social media profile. This makes it a very cost-effective method for earning money. It also means you don’t have to commit a lot of cash up-front since you can start small and grow your marketing efforts over time.

      Another compelling aspect of affiliate marketing is that it lets you be creative, and provide something genuinely useful to your audience. Since you can use affiliate links pretty much anywhere, you can set up a review site, publish long-form articles, or even produce video content. Since you’re promoting other companies’ products, you don’t even need to worry about actually creating, shipping, and supporting the items yourself.

      Affiliate marketing also gives you the freedom to choose what you promote. In other words, it offers you the luxury of being picky. Not only do you get to decide precisely which programs to work with, but in most cases, you’ll even select the individual products and services you want to promote. As such, you always have full control over what’s featured on your site.

      The This Is Why I’m Broke affiliate website.

      Last but not least, affiliate marketing can be very lucrative (although keep in mind that it’s not a get-rich-quick scheme). Since you’re earning a percentage of every sale you refer, there’s no maximum ceiling for earnings either. This means that if your affiliate site takes off in a big way, you could potentially end up making a great passive income.

      With all of that in mind, you should have a fairly clear idea about whether affiliate marketing is something you’d like to get involved with. For many people, the benefits speak for themselves. However, before you start posting affiliate links, there are a number of things you’ll need to bear in mind.

      What to Consider Before Becoming an Affiliate Marketer

      Affiliate marketing definitely provides some impressive benefits, but that doesn’t mean you can jump in without preparation. To ensure that your work as an affiliate isn’t wasted, you’ll need to do a bit of planning and be aware of the potential drawbacks.

      We’re going to talk about some of those considerations in more detail later on. However, here is a brief overview of what you’ll need to do:

      • Find the right niche. Your niche determines your site’s subject matter, and by extension, what types of products or services you’ll promote. As such, finding a niche that’s both comfortable and potentially lucrative is vital.
      • Understand how to disclose your affiliate links. It’s imperative that you let visitors know your site contains affiliate links. Affiliate links come under the Federal Trade Commission’s guidelines of endorsements, after all. Plus, being transparent is a smart way to improve trust in your website and business (not to mention sales).
      • Avoid ‘affiliate theft’ at all costs. There are several illegitimate methods of increasing your commissions, which are collectively referred to as ‘affiliate theft’ or ‘commission theft.’ As such, you’ll need to make sure you only use proper, disclosed links at all times. Otherwise, you might end up like the scammer who used affiliate theft to steal $28 million from eBay.
      • Understand that being an affiliate is not ‘selling out.’ By promoting other companies’ products, you’re nothing but a pawn in their marketing schemes, right? While some people assume this, it really isn’t true. In fact, a key characteristic of most successful affiliates is that they provide honest and insightful content to go along with their links. Since you choose what to promote, there’s no need to bend the truth or connect your name to poor-quality products.
      • Be patient. Finally, affiliate marketing rarely leads to overnight success. Instead, it usually requires a lot of time and effort to slowly generate traffic and build an audience. This is especially true if you’re starting with a new or low-traffic site. It’s essential that you don’t expect quick results, and are ready to put in the work needed to grow your site and commissions.

      If you take some time to consider the above points carefully, you’ll start off prepared and with realistic expectations. This will give you a solid foundation upon which you can build your affiliate marketing career.

      Affiliate Marketing for Beginners (In 3 Steps)

      As we’ve already mentioned, affiliate marketing has a relatively low barrier to entry. To help you get started quickly, we’re going to walk you through the first steps for turning your site into an affiliate marketing success.

      Step 1: Choose a Suitable Affiliate Niche

      If you’re starting a new affiliate site, you’ll need to consider what niche you will work within. Your site’s niche determines what type of content you create, who your target audience is, and which kinds of products you will promote.

      Naturally, it’s crucial to choose a niche that’s financially viable. This means you need to find a subject that enough people will be interested in. That may seem tricky, but there are actually a lot of options you can choose from. Performing keyword research is also a smart idea at this stage, to find out what keywords are driving the most traffic via search engines.

      However, this step isn’t just about finding the niche that pays the most. To be successful, you should also aim for a niche that suits you personally. If you already have some knowledge and interest in your chosen area of focus, you’ll be in a position to create authoritative and engaging content to go along with your affiliate links.

      You’ll also have a better understanding of your target audience’s needs and desires. This is essential since it helps you build trust with your visitors. If they feel like they can rely on your judgment and recommendations, they’ll be more likely to click on your links and make purchases based on your suggestions. Therefore, the best niche will have plenty of potential consumers and will be something you can create knowledgeable and trustworthy content about.

      Step 2: Find and Sign Up for the Right Affiliate Programs

      Once you have a niche and site ready to go, it’s time to look for affiliate programs. As we mentioned previously, many programs are run directly by a merchant, with the goal of promoting their own company’s products.

      When deciding which programs to sign up for, you should first look at what products they want you to promote. Most importantly, they’ll need to offer products that are popular in your selected niche. Therefore, look for brands that speak to your target market, and see if they offer affiliate programs. For example, if your site is about running websites, you could look for web hosts with their own affiliate programs.

      In addition to merchant-driven programs, there are also dedicated affiliate networks, such as RakutenAwin, CJ, and Pepperjam. These programs encompass several different merchants and thousands of products. This gives you access to multiple types of products, without needing to join lots of programs. Even eCommerce giants like eBay and Amazon have their own successful affiliate programs.

      Amazon’s affiliate marketing program.

      Naturally, it’s also important to find programs that will pay you well. After all, you’re putting a lot of effort into promoting the merchants’ products, so you should see a fair share of the profits. Before you sign up, it’s also a smart move to research each program and see what experiences other affiliates have had.

      You might even find it useful to seek out an affiliate community, such as Wealthy Affiliate. There, you can get advice and help from those who have been publishing and marketing for a long time. This can be particularly helpful when you’re a novice. Then, in a few years’ time, you might be the one helping another beginner get started.

      Step 3: Add Affiliate Links to Your Site

      At this point, you’ve signed up for the best affiliate programs in your carefully chosen niche. Now it’s time to really get to work, which means sharing your affiliate links. Of course, how you actually implement these links on your site will vary, depending on what type of content you’re creating.

      For example, if you’re running a review site, it makes sense to place relevant affiliate links within your reviews. The simplest way of doing this is just to include them as text links in the content itself. However, this approach can be seen as misleading, since it’s less clear that you’re promoting the products in question.

      A better technique is to keep your links slightly separated from your main content. For instance, you can place them towards the end of each relevant post. The film site Birth.Movies.Death does this by featuring boxes with related products underneath its articles.

      An affiliate link on a post from Birth.Movies.Death.

      You can see a similar approach taken by OutdoorGearLab This site places links to each product’s page alongside the pricing information in its reviews.

      An affiliate link from OutdoorGearLab.

      Some affiliate programs will also provide you with assets, such as banners, that you can use to promote products. This might be more suitable if you want to keep your marketing and content clearly separated.

      As with your niche, your approach to implementing links will depend on your site’s purpose. Feel free to experiment with different strategies, but always remember that your focus should be on providing value to your audience. If you fail in that task, visitors won’t trust you, click on your links, or return in the future. Make sure you write quality content, therefore, and keep an eye on your conversions to see what’s working (and what’s not).

      Finally, we once again want to stress the importance of disclosing your affiliate links. This is a crucial part of complying with the endorsement guidelines provided by the FTC. Violating these guidelines could lead to legal action, which is naturally something you’ll want to avoid at all costs.

      As such, you should provide information about your links’ nature and purpose, which you can do by creating an ‘affiliate disclosure’ statement. The notice should be unambiguous, and clearly visible anywhere affiliate links are used. This will keep your site out of trouble, and help to promote trust with your audience.[a][b][d][e][f]


      The trouble with trying to make money online is that you’re rarely given the opportunity to be creative or to work with something you feel passionate about. In that sense, affiliate marketing is unique. This marketing technique enables you to monetize your own site, choosing exactly what products to promote and how.

      Do you have any questions about getting started with affiliate marketing? Join the DreamHost Community today and let’s discuss!

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